For breweries · bars · gastropubs · independent operators

Fire the agency.
Own the machine.

Every dollar you pay an agency builds their business — not yours. We build you an agentic marketing system wired into your house: posts the socials, fills slow nights, answers the reviews, tracks the spend. In your voice. On the line. And you keep it.

A packed Saturday-night dining room — the kind you built
You own itNot a subscription. Not a vendor. Yours.
30+ yrs
Behind bars, on lines, on the floor
Hopknot
Craft brewery · Master brewer, founder
Longhorn
Full-service · Managing Partner, 14+ yrs
CT-based
Working operators, not consultants
Who we built this for

You built something real.
Your marketing should feel like it.

Most marketing agencies don't know what Thursday night looks like at 9pm. We do. That's why we built a system for operators — not brands, not chains, not “restaurant concepts.” Real, independent houses.

🍺

Craft Breweries & Taprooms

Your tap list changes every week. Your events drive foot traffic. Your brand is the beer — and your agency posts stock photos of amber liquid. Your Agent knows the difference.

  • Tap release announcements that feel native
  • Event calendar promotion (trivia, tap takeovers, release nights)
  • Local Google visibility for “brewery near me”
  • Reviews answered in your founder voice
🥃

Bars & Gastropubs

Slow Tuesdays bleed you. Happy hour isn't filling the room. You've got a great menu no one knows about. Your Agent turns your regulars into a reliable revenue floor.

  • Targeted SMS + email to your regulars when it's slow
  • Specials and menu changes promoted automatically
  • Online reputation managed the same day, every day
  • Competition tracked so you know before they take a Saturday
🍽️

Independent Restaurants

You're paying four bills for tools that don't talk to each other. Your bookkeeper hates the receipts. Your agency emails you quarterly. One system fixes all of it.

  • Marketing, back-office, reviews — one system
  • Expense logging by photo (no more receipt chaos)
  • Monthly plain-English reporting, not a PDF you'll never open
  • Works on the text apps your team already uses
What your Agent actually does

Not advice. Not a dashboard. The work — done.

An Agency in a teammate you text. Every job your current setup takes too long, costs too much, or just isn't getting done — handled, on the line, in your voice.

Posts the socials

Original, on-brand, every week. No stock food shots. No Friday-afternoon scramble. It knows your menu and it sounds like you.

Fills slow nights

Targeted email + SMS to your regulars. Wing night, half-price apps, tap release — whatever pulls them in. Sent when it counts.

Answers the reviews

Every 5-star thanked. Every 1-star handled like the owner cares. Same day. Your voice.

Wins you online

Google profile, “best near me,” modern AI search. You show up — and the spot down the street doesn't.

Tracks the spending

Snap a pic of the linen bill. It's logged. It's categorized. Done. The bookkeeper's new best friend.

Watches the inventory

Par-based reorders. Knows when you're low, when there's a discount, when to pull the trigger.

Watches the competition

Their pricing, their specials, their reviews. You know first — before they take a Saturday from you.

Reports in English

A clean monthly read. What's working, what's not, what to do next. No jargon. No PDF you'll never open.

How it works

From first call to a machine that runs your house.

No software pitch. No long contracts. A clear path from “something's not working” to “this thing is paying for itself.”

01

We talk

Fifteen minutes, operator to operator. No deck, no demo. We just want to understand your house and what's nagging you.

02

We look under the hood

We assess your operation, your online presence, your current setup. You get a clear picture of where money's being left on the table.

03

We build your Agent

Wired into your socials, your books, your house. Setup measured in days. Your voice, your menu, your rules.

04

You text it like a teammate

“Post about Thursday wing night.” “Reply to that 1-star.” “What did we spend on linen?” Done. The agency? Gone.

The Brigade

Four ways in. All of them yours.

Like a kitchen brigade, start at the level you need. Add what makes sense as you grow. Every tier builds on the last.

🔪 The Prep Cook

The Audit

A full operator audit of your house. We show you exactly what your guests see — and the revenue sitting on the table. Most say it pays for itself in days.

👨‍🍳 The Executive Chef

Build & Launch

We build and launch your own Agent + Agency, wired into your house. Setup in days. You own it. We host it.

🤝 The Managing Partner

Build + Managed

Everything above, plus the IT bench. We tune, update, add integrations, and give you a monthly read. Most owners land here.

🎖️ The Director of Ops

Fractional COO

All of the above, plus human horsepower. Monthly secret-shop, manager meetings, quarterly business reviews, hands-on sales drive.

Explore the Brigade
The operator working their house
Sound familiar?

You're running the bar on Friday night and writing Instagram captions at midnight.

Three vendors, none of them talk to each other. An agency that emails you quarterly with a PDF you don't have time to read. A social page that hasn't been updated since your last menu change.

You didn't open a brewery to become a marketing director. We built 87 so you don't have to be one.

Ready when you are

Fire the agency. Own the machine.

Fifteen minutes, operator to operator. No deck, no demo — just an honest conversation about your house.

Get Started